In 2004, in order to complete the certification system for fair trade products and especially to allow artisans to sell their products outside the world, the World Fair Trade Organization (WFTO) introduced in 2004 a new sign to identify fair trade organizations (unlike flo International and Fairtrade products). He argued that free trade expands diversity and reduces the price of goods available in a nation while making better use of its resources, knowledge and specialized skills. Fair trade labelling organisations typically use a definition of fair trade developed by FINE, an informal association of four international fair trade networks: Fairtrade Labelling Organizations International, World Fair Trade Organization (WFTO), Global European Store Network and European Fair Trade Association (EFTA). .
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